Let’s refresh your out-of-date content.
Using our Historical Content Optimization framework, we’ve helped dozens of B2B tech companies systematically recover lost rankings, traffic, and conversions from the content they've already invested in.
Who is this for?
Your team publishes consistently, but your content library is falling out of date.
You know you have hundreds of articles, but nobody's explicitly responsible for keeping them fresh. New features ship. Research gets updated. Rankings slip. And your old content just... ages.
You're trapped in a volume-focused culture that measures success by new articles, not content health.
Your content team is prioritizing net-new pieces, not refreshing what's already out there, so you end up with competing URLs cannibalizing each other's rankings.
Prospects land on articles that don't reflect what your product actually does.
Blog posts cite research from 3 years ago. Internal linking is broken. CTAs don't match your current positioning. Your sales team stops sharing your content because they know it's outdated.
“She's really one-of-a-kind. She's a strategic thinker who approaches content projects not only from an audience-value perspective, but also considers SEO, differentiation, impact, and the overall experience with any deliverable. We can always count on Kiran to produce high-quality content that drives audience engagement and leads. On top of all of this, Kiran is simply a great person. I give her the strongest endorsement possible.”
Tom Shapiro, Founder & CEO, Stratabeat Inc
Most B2B tech companies face the same problem:
Historical content rot.
Your content library is a wasting asset instead of a compounding one.
You've invested significant time and budget into content that now actively hurts your SEO performance, brand credibility, and conversion potential. But you have no process to audit it, no framework to prioritize where to start, and no resources to modernize what's published.
The stakes are real. Top-ranking articles slide down search results. Prospects land on outdated information and lose trust. Your competitive advantage erodes while the backlog grows every month.
This doesn't have to be your reality.
Content optimization turns your existing library into a reliable source of traffic and conversions—recovering what you've already invested in, while your competitors keep chasing volume.
“Kiran is a top-notch content writer. She tackles all of our assignments with precision. Her research-forward approach provides valuable insights to our readers.”
Kaitlin Milliken, Senior Program Manager, Hubspot
There are 3 reasons you can't optimize your content library on your own.
Reason One
You have no clear prioritization framework.
With hundreds or thousands of articles, you don't know where to start. Without a scoring framework that measures business impact, you're paralyzed by choice and default to guessing—which wastes resources on low-impact refreshes while high-opportunity articles continue underperforming. Meanwhile, your best-ranking content is invisible to AI search engines because it's not structured for AI Overview inclusion or LLM citation, meaning you're losing traffic even when you rank organically.
Reason Two
Your team is stretched too thin to own optimization work.
Post-layoff teams are already maxed out pushing net-new content. Historical optimization isn't anyone's explicit job, so it falls through the cracks. Writers focus on volume. SEO specialists chase new rankings. Nobody has dedicated bandwidth to systematically audit, brief, and refresh dozens of articles—especially when leadership is skeptical after previous content initiatives underperformed.
Reason Three
You lack a systematic process to execute refreshes at scale.
Modernizing old content isn't just updating a date. It requires extracting fresh data, integrating current product positioning, optimizing conversion elements, updating internal linking, and measuring impact. Without a repeatable framework and detailed update briefs, each refresh becomes a guessing game. You end up with inconsistent quality, unclear ROI, and no proof that optimization actually recovers rankings (page 2 to page 1), increases organic traffic, or improves conversion rates.
“I hired Kiran to help us produce more content for the Weflow blog. We've been very happy with her work - she delivers high-quality, well-researched content that needs little to no editing, and is always on time. I highly recommend Kiran if you're looking for a top-notch, dependable writer for your B2B Saas blog.”
Boris Mustapic
ex-Head of Content
Weflow
“Kiran is a joy to work with. She has a sharp eye for detail and an analytical bent of mind, which is an asset when creating marketing collateral that is a driver for organic leads. At Sprout, our editorial standards are very high and Kiran is well over the benchmark.”
Anette Chacko
Content Strategist
Sprout Social
“As someone running an agency known for high content quality standards, it's important we find writers who share our philosophy. Kiran is one of those rare writers who "gets it." We've been working together for well over a year, and I'm still impressed by every "first draft" she ships to us. Looking forward to continuing our working relationship well into the future.”
Tom Whatley
CEO
Grizzle
The Historical Content Optimization Method
What does an engagement look like?
How often do we meet?
Weekly strategy calls to review progress, discuss optimization priorities, and align on next steps. Monthly optimization reviews to analyze performance data, celebrate wins, and refine the approach based on results.
How do we communicate?
Slack for day-to-day questions and quick feedback. Detailed Loom walkthroughs for content briefs, rewrite feedback, and strategy updates. Email for formal documentation and deliverables.
How do we track progress?
Everything is documented with clear milestones, performance dashboards, and measurable outcomes. You'll know exactly where we are, what's working, and what impact we're creating.
“Kiran is a conscientious and reliable contributor. She's pitched a number of ideas that have really resonated with our audience, and her content is always thorough and actionable. She's been a pleasure to work with!”
Deborah Tennen
Content Manager
Zapier
“Always willing to ride the wave of startup life, she vocalized her thoughts, showcased her knowledge, and provided speedy turnarounds with each monthly project. I would highly recommend Kiran to anyone needing a blog writer or content strategist.”
Lindy Hale
Director of Marketing
Overpass
“Kiran is an exceptional writer who delivers high-quality content that's informative and engaging. She really takes her time researching topics and trying to get quotes from experts to help support the content she writes. I appreciate her dedication to putting in the extra effort to ensure that the content she's written for Helpjuice meets our project's objectives and look forward to continuing our work together.”
Josh Brown
SEO + Content Manager
Helpjuice
Meet Your Content Optimization Partner
Hi, I'm Kiran 👋
A historical optimization strategist for B2B SaaS teams sitting on hundreds of pages that haven't been touched since 2020.
Early in my career, I churned out net-new content. Clients loved it. Rankings stacked up.
But something felt off.
We published nonstop, but returns shrank. Rankings slipped. Traffic grew, but revenue didn't.
Beneath it all? A massive backlog of outdated content quietly dragging performance down.
And with changes to how Google and AI evaluate expertise today, modernizing old pages, aligning messaging with product evolution, removing cannibalization, and restructuring content have become more important than creating new content.
Now I help SaaS teams generate more impact from content they already invested in — without burning budget on constant net-new production.
You in?
Frequently Asked Questions
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You get a systematically optimized content library, complete documentation of your optimization roadmap, detailed content update briefs as templates for future refreshes, a custom performance dashboard, and the capability to maintain optimization momentum independently. Most importantly, you'll have proof that historical content optimization moves the needle on rankings, traffic, and conversions—so you can confidently pitch this to leadership and build it into your ongoing content strategy.
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Minimal from your team. You'll need to allocate three hours every week for strategy calls, feedback on content refreshes, and implementation. Most of the heavy lifting happens on my end—the auditing, strategy building, detailed brief creation, and performance analysis.
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You'll feel clarity within the first 2-3 weeks as we complete the content audit and build your optimization roadmap. Measurable improvements in rankings and traffic typically appear by month 2-3 as refreshed content starts gaining traction. Full transformation—where your content library becomes a predictable, compounding growth engine—happens around month 3-4. We're building a repeatable system you'll use every quarter—with scoring models, workflows, and benchmarks that create sustainable, long-term competitive advantage.
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I create detailed content update briefs and rewrite the highest-priority, highest-impact articles. For the broader refresh backlog, I provide the framework and templates so your team can execute additional refreshes independently. This way, you build the capability to maintain optimization momentum long-term without ongoing dependency on me.
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Pricing starts at $3,000 USD per month for strategy consultation, content audit, content refreshes, and performance tracking.
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I work specifically with B2B tech companies that have established content libraries (typically 50+ articles) and are serious about treating content optimization as a quarterly goal with dedicated sprint capacity. If you're still in the early publishing phase or looking for net-new content strategy, this might not be the right fit. Let's talk on a call and identify which content gaps cost you the most pipeline.
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No. What I can guarantee is a systematic process that identifies your highest-opportunity content, modernizes it with fresh data and positioning, and optimizes it for conversions. Google's algorithm is complex, and rankings depend on dozens of factors. But I can promise you'll recover traffic you thought was lost, improve content credibility, and build a compounding asset from the content you've already invested in.
